About SBUA

Advocating for Small Businesses in Utility Policy

Small Business Utility Advocates (SBUA) is a nonprofit organization, founded in 2012, that represents, protects, and promotes the interests of small business utility customers.

Energy, water, and other utilities directly impact the success of small businesses. Yet too often, small business owners lack meaningful representation in the decisions that shape utility rates, programs, and policies.

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The Problem We Address

Small Businesses Are Underrepresented

Small business owners are frequently unrepresented or underrepresented before:
• State Public Utility Commissions
• The Federal Energy Regulatory Commission (FERC)
• Courts and other public bodies

Meanwhile:
• Residential customers are represented by public advocate offices
• Large commercial and industrial customers can afford attorneys and expert witnesses

This leaves small businesses vulnerable to decisions that disproportionately impact their costs.

Why Representation Matters

A Level Playing Field Doesn’t Exist Without Advocacy

In many utility proceedings, the interests of small businesses conflict with residential customers, especially when it comes to:

  • Rate structure (who bears the burden of increases)

  • Cost allocation

  • Program funding

Without active representation, small commercial customers risk:

  • Being excluded from key decisions

  • Bearing a disproportionate share of rate increases and program costs

SBUA exists to ensure that small businesses have a seat at the table.

Our Mission

Fighting for Fair, Sustainable Utility Policy
SBUA fights for utility policies, rates, and programs that:
Encourage small business development
Promote cost-effective utility services
Support clean and renewable energy solutions
By helping small businesses reduce costs and operate more efficiently, SBUA also contributes to the broader economic wellbeing of communities nationwide.
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Environmental Stewardship & Equity

Supporting Sustainable Growth for All Communities

As part of our mission, SBUA recognizes the importance of:
• Environmental stewardship
• Energy conservation
• Environmental sustainability

We place special significance on helping small businesses in disadvantaged communities, ensuring that progressive energy programs and sustainability initiatives are accessible and beneficial to all.

The proceedings listed below represent a sample of SBUA’s recent interventions before the CPUC and are illustrative of our broader, ongoing advocacy on behalf of small business customers.
Docket No.
Case
Description of Matter
A.25-11-006
PG&E CARD Proceeding Application

Pacific Gas and Electric Company’s (PG&E) cost allocation and rate design filing for gas transmission and storage.

A.25-10-008
SoCalGas Woody Biomass Pilot Application

Southern California Gas Company’s (SoCalGas) application requesting approval for a woody biomass pilot project to convert forest waste to renewable natural gas.

R.25-09-004
Demand Response Rulemaking

Rulemaking developing policies for demand response programs, data systems, and processes to enhance grid flexibility and customer participation.

R.25-07-014
Network Resiliency Rulemaking

Proceeding examining telecommunications network resiliency requirements and standards for disaster preparedness and service continuity.

R.25-07-013
Climate Credit Case Rulemaking

Rulemaking addressing climate credit policies for California utility customers.

R.25-06-019
Integrated Resource Planning Rulemaking

New integrated resource planning proceeding addressing reliability procurement, transmission planning portfolios, and clean energy resource needs through 2026.

What We Do

SBUA is dedicated to supporting small businesses by:

Advocacy

Providing effective, active representation before regulatory bodies

Education

Educating small business owners on:
• Energy conservation
• Sustainability programs
• Cost-saving utility strategies

Engagement

Sharing information on:
• Utility commission proceedings
• Demand response programs
• Energy storage
• Transportation electrification
• Renewable energy initiatives

Our Work in California

Representing Small Commercial Utility Customers

In California, SBUA represents smaller commercial customers of bundled electricity.

While the California Public Advocates represents utility customers generally, small businesses often face unique challenges that differ from residential or large commercial customers—making independent advocacy essential.

Your Voice Shapes Our Work

SBUA actively engages with small business owners to better understand their:
• Utility concerns
• Energy challenges
• Operational needs

We are continually seeking feedback on how utility services and sustainability programs can better support small businesses.

Let’s Talk About Your Utility Concerns

We invite small business owners to share their experiences, opinions, and needs related to utility services.

Contact us today to learn how SBUA can help advocate on your behalf.

Contact Us
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Team & Partners

Britt Marra

Executive Director

Jennifer Weberski

Litigation Supervisor

Ted Howard

Senior Energy Policy Analyst

Matt Sheriff

Senior Financial and Regulatory Policy Expert

Michael Brown

Energy Expert and Utility Rate Analyst

James Birkelund

General Counsel